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Global financial technology provider Broadridge Financial Solutions has deployed agentic AI capabilities in production across its products, supporting wealth management workflows and capital markets.
Broadridge also claims to provide new clients with up to 30% immediate operational cost reduction by adopting its agentic AI across either of the company’s two business models for offering the technology, including a fully managed service or a standalone platform deployment into a firm’s existing infrastructure.
According to Broadridge, the capabilities have been tested through production deployments across more than 40 clients since 2024, which included processing millions of operational transactions monthly across post-trade, account management and client services workflows. The agentic AI software autonomously analyzes, prioritizes and resolves operational exceptions without constant human instruction, according to the company.
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Capabilities now in production include automated trade fail management and break resolution, account opening and maintenance workflows, real-time valuation exception handling, and customer inquiry automation and email workflow processing, in partnership with DeepSee, Broadridge’s AI-native workflow automation partner. DeepSee, founded in 2019, is an artificial intelligence provider specializing in knowledge process automation for regulated financial industries.
Broadridge has built the agentic platform on top of its financial services data ontology—a formal model of financial services concepts and their relationships to one another—which draws on the company’s more than 60 years of operational experience and $15 trillion in daily trading activity and billions of transactions processed annually across multiple asset classes, according to the company.
As part of its announcement, Broadridge has also claimed to be the first to create a completed, proprietary, operationally integrated ontology, built on the company’s specific transaction-processing data and deployed at scale.
Broadridge is exploring making core elements of its conceptual framework available as an open industry resource, according to its prepared statement.
Other financial services ontologies have been in ongoing development, perhaps most notably the Financial Industry Business Ontology, which predates Broadridge’s announcement and has been widely adopted across the industry. While it is not proprietary nor claimed to be completed or deployed at scale by a commercial organization, it was first published in 2014 and was started in the aftermath of the 2008 financial crisis and has received support from and been contributed to by many governmental bodies and agencies, major banks and other financial services industry organizations and companies, as well as large technology companies.
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In its agentic efforts, Broadridge has joined a profusion of wealth management technology providers or firms—large, small, and in-between—that have announced agentic platforms including Advisor360°, Altruist, Anthropic, Apex Fintech Solutions, Boosted.ai, Datalign Advisory, Goodfin, Jump, OneVest (and a collaboration with Merit Financial Advisors), OpenAI, Nitrogen, Savvy Wealth, TIFIN, Zeplyn and Zocks, among others.
About the Author
Senior Technology Editor, Wealth Management
Davis Janowski is a New York-based technology journalist whose work spans consumer, business and the FinTech sectors.
Prior to his six years with WM, Janowski worked for Forrester Research as an analyst covering Digital Wealth Management. In edition, he has worked for two FinTech startups, Wealthfront and New York-based FeeX, Inc. (now Pontera). His work covering the advisor tech space began in 2007 when he joined InvestmentNews as the advisor industry’s first dedicated technology reporter. His start in tech journalism began as an editor with PC Magazine in 1999 where he later served as an analyst and reviewer.
His work has appeared in The New York Times, Wealth Management., Financial Planning, RIABiz, InvestmentNews, PC Magazine, numerous blogs and several books, including Technology Tools for Today's High Margin Practice. He has also been a speaker and moderator at numerous industry conferences.
Outside his day-to-day he is a senior guide for Manhattan Kayak Company in New York City.