OpenAI (Unlisted:OPAI) is considering potential legal action against Apple Inc (NASDAQ:AAPL, XETRA:APC) over a ChatGPT integration on iPhones that has not delivered expected user growth or subscription gains, Bloomberg News reported on Thursday, citing people familiar with the matter.
According to Bloomberg, OpenAI has retained an outside law firm to explore options, which could include sending Apple a breach-of-contract notice rather than immediately filing a lawsuit.
Any formal escalation may be delayed until after OpenAI’s ongoing legal case involving Elon Musk concludes.
The report said OpenAI’s frustration centers on the visibility and placement of ChatGPT within Apple’s iOS ecosystem, including integrations with Siri and other features introduced with iOS 18.2.
OpenAI believes the integration has been too limited in prominence to generate meaningful adoption.
Bloomberg reported that the discussions remain exploratory, with no legal filing made and no decision to proceed with litigation.
Neither OpenAI nor Apple have commented on the report.
Shares of Apple traded up 1% on Friday, having added 10% so far this year.