AI-driven marketing platform Nectar Social has raised $30 million in a Series A funding round led by Menlo Ventures and its Anthology Fund, which was created in partnership with Anthropic. The funding marks another major investment in the growing category of AI-powered enterprise marketing automation platforms.
Nectar Social positions itself as an “agentic operating system” for marketers, using autonomous AI agents to manage a wide range of marketing operations including social engagement, moderation, creator workflows, commerce conversations, and competitive intelligence. The platform aims to help brands automate and coordinate digital marketing activity across multiple online channels from a single system.
The company was founded by sisters Misbah and Farah Uraizee, both former Meta employees. CEO Misbah Uraizee stated that the new funding will primarily be used to expand the company’s applied AI capabilities, engineering operations, and go-to-market teams as demand for AI-driven marketing tools accelerates globally.
According to the company, Nectar Social has established data partnerships with platforms including Meta and Reddit. These integrations allow Nectar’s AI agents to aggregate and analyze marketing, commerce, and engagement data from multiple social platforms in one centralized environment, reducing the need for brands to manage separate tools for different platforms.
Nectar Social says its platform is designed to address the growing complexity of modern digital marketing, where customer interactions increasingly happen across fragmented social and commerce ecosystems. Misbah Uraizee noted that “The buying conversation has moved into social, and no human team can staff every place it happens,” highlighting the company’s belief that AI agents will become essential for large-scale brand engagement.
The startup already counts brands such as Figma, Liquid Death, and e.l.f. Beauty among its customers. Other investors participating in the round include GV, True Ventures, and Gwyneth Paltrow’s Kinship Ventures.
The funding reflects the broader surge in investor interest around AI-powered enterprise software and agentic workflow automation. Across industries, startups building autonomous AI systems for sales, marketing, customer support, coding, and operations are attracting significant venture capital as companies look to improve productivity and reduce manual workload through generative AI technologies.
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