Searchable, based in London, has raised £10.3 million at a £62.9 million valuation, with Headline leading the round.
The AI startup, founded in 2025 by Chris Donnelly, builds a platform that uses AI to help brands track their presence across 10 search engines, including ChatGPT, Perplexity, and Google’s AI overviews. It also automates tasks to improve brand visibility.
AI-generated overviews now show up in almost half of all Google searches, and 65 per cent of searches end without a website click. For brands that have focused on traditional SEO, this shift could make earlier efforts less effective. AI-driven search is expected to reach 70 per cent use by 2027, so companies have limited time to adjust.
Donnelly, who previously sold search engine optimisation agency Verb for £18.5 million and grew Lottie Org to a nine-figure valuation, sees this as a key turning point for the industry.
“Search is going through a once‑in‑a‑generation reset. When an AI assistant recommends your brand, customers arrive with greater intent, greater trust, and a shorter path to purchase. Based on our own data, customers convert at 3x the rate when they arrive from ChatGPT and other LLMs. If you aren’t visible in those answers, you’re giving ground to competitors every day,” says Donnelly.
Searchable says that simply tracking AI visibility is not enough. Its platform works as a co-pilot trained on a brand’s content, able to audit, optimise, and carry out search engine optimisation and answer engine optimisationtasks directly, rather than just creating reports.
The company says enterprise customers see an average 22 per cent increase in AI-driven traffic within 60 days, and that traffic from LLMs like ChatGPT converts at three times the rate of regular search traffic.
The market is becoming more competitive. Established companies like Semrush and Ahrefs are adding AI visibility features, while newer entrants such as Profound and Otterly.ai focus on answer engine optimisation. Many tools focus on monitoring brand presence, but Searchable positions itself as an execution platform, automating the underlying work rather than just providing dashboards.
The company launched in January 2026 and reached £1.4 million in annual recurring revenue in under 4.5 months, serving nearly 1,000 customers. Clients include American Express, KPMG, Siemens, Tencent, Pfizer, Boston Consulting Group, DigitalOcean, VaynerMedia, and Havas. Searchable has also completed five enterprise migrations from legacy SEO tools.
“AI‑driven discovery is rewriting how customers find products, and the economics are moving fast. As more searches are answered directly by AI, brands that are invisible in this layer of search will simply see less demand. The companies that adapt first will protect and grow market share; those that don’t will lose it quietly,” adds Dominic R. Wilhelm, partner at Headline.
The new funding will speed up product development and help Searchable grow in the US and UK markets. The company is incorporated in Delaware and operates from New York and London.