For anyone who bought an iPhone for its privacy: what Apple paid for, who built the replacement, and the three disclosures owed before WWDC.
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May 5, 2026: Apple agreed to pay $250 million to settle a class action.
May 22, 2026: Google confirmed at I/O 2026 that Gemini will power the rebuilt Siri.
Seventeen days between the two announcements. Both about the same product. Apple was held legally accountable for promising a Siri it could not build. So its answer was to hand Siri’s foundation to Google. The company Apple has spent a decade positioning itself against on the issue its customers care about most.
Privacy.
That is the story Apple has not told in a single sentence.
$25 Per Device. $250 Million Total. For an iPhone 16 Ad Campaign.
The lawsuit covered iPhone 15 Pro, 15 Pro Max, and the entire iPhone 16 line. Devices purchased between June 2024 and March 2025. Plaintiffs argued Apple marketed Apple Intelligence and a personalized Siri as features that were “available now.” They were not. The more ambitious Siri…